Apple, which has lagged behind its competitors in hard-core gaming software, recently introduced titles for its iPod digital-music players. Most of the titles have lush graphics and multiple
game-play options and work intuitively with the iPod's scroll wheel. And just like song files, the games can be downloaded from Apple's iTunes store for $4.99 each.
The target is
aficionados of casual games, often played in short duration on mobile phones and other handheld devices. Apple is mum on gaming plans for the iPhone or Apple TV, but Stan Ng, senior director of iPod
Product Marketing, says his company is discussing plans for games on the phone.
Last year, the U.S. mobile gaming market was worth $722 million, a 44% increase from 2005, according to
researcher IDC. The market is expected to grow to $952 million this year and to $1.3 billion in 2010.
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