• Promo, Friday, February 9, 2007 12 PM

Octagon Marketing North America has signed a deal with the National High School Athletic Coaches Association that could put product samples in the hands of 50,000 coaches in 18,000 U.S. schools to distribute to their players--a combined 5 million students in all.

"Given the influence student-athletes enjoy among their peers, programs directed to them have the potential to reach a larger segment of the student body," says Octagon vice president Janet Nicolini.

Norwalk, Conn.-based Octagon recently began sampling Playtex Sport tampons through women's athletics programs in high schools and colleges. An accompanying on-line promotion awards student scholarships and money for teams.

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