Chrysler has become the exclusive automotive sponsor of an upcoming series on the Discovery Channel entitled, NO OPPORTUNITY WASTED (NOW!), launching in fourth quarter 2004. NOW! is about seizing the
moment and creating a once-in-a-lifetime experience. It might mean eating a five-star dinner on the edge of a volcano, assembling your old high school football team to replay the game lost 20 years
ago, organizing your own Kentucky Derby or even auditioning for a Broadway show. In the series, program participants are chosen from online submissions to www.discovery.com, and selected based on the
creativity of their dream, along with other parameters.
