• MSNBC/AP, Monday, February 12, 2007 12 PM

Future advertising for Trim-Spa, the weight-loss supplement company whose ads had featured the late Anna Nicole Smith, will focus on "your neighbors, friends, family members," according to Trim Spa president Tony Azzizzo.

Smith died suddenly on Thursday at 39. No cause of death has been determined.

In a statement issued Saturday night, TrimSpa CEO Alex Goen said that while Smith's dramatic weight loss from the product had "helped to catapult the brand," its success "is not simply the result of Anna Nicole Smith."

Earlier this month, Smith and TrimSpa were named in a class-action lawsuit alleging their marketing of a weight-loss pill is false or misleading. The Federal Trade Commission also recently announced the company would pay $1.5 million to settle allegations that the company's weight-loss claims were unsubstantiated.

Read the whole story at MSNBC/AP »