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Putting Blogs in Their Place (Wired)

  • , Thursday, April 8, 2004 12 AM
This chief of New York Times Digital once famously planned to spin off the online division and take it public. That didn't happen. But now that his operation is turning a tidy profit, Martin Nisenholtz is back to making declarations. In a recent keynote speech he said online journalism "needs a Pong" - a transformative application - and that blogs aren't it. Is he dismissing a threat to big media hegemony, or is he onto something? Wired inquired.

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