Volkswagen is launching a line of high-end lifestyle products like a cashmere wrap and slip-on driving shoes in an effort to woo women to its news Eos convertible.
The decidedly
upscale line--created by the New York design and branding consultancy, Aruliden--also includes a silk scarf and a rather bizarre coat-cum-two-person-blanket, complete with two head holes for back-seat
passengers. There are also plans to introduce in-car items, such as a shoe holder for high heels.
There is a dedicated online store, the Eos Boutique, to cut back on retail or
distribution expenses. The creators also hope that upscale design stores, like MOMA Design Store, will pick up the products and introduce them to a new, non-car-focused audience.
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