• Ad Age, Friday, February 16, 2007 12 PM

Under Armour has reached a sponsorship agreement with the Chicago Cubs that includes displaying its logo on two doors on the hallowed ivy-covered outfield wall at Wrigley Field. It will also have signage rights behind home plate. Financial terms of the two-year deal were not announced.

Baseball diehards--particularly Wrigley Field denizens--will almost certainly decry the ad creep taking place. But baseball historians will note that stadiums regularly featured advertising on outfield walls during the heyday of the game, including the famous "Hit Sign, Win Suit" ad at Ebbets Field, former home of the Brooklyn Dodgers, in the 1940s and '50s.

Under Armour--which also has its logo on the famed "Green Monster" left field wall at Boston's historic Fenway Park--is launching an ad campaign this spring that touts its new baseball cleats.

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