Slim-Fast has announced that WPP Group's Ogilvy & Mather will act as agency of record for the brand's global consumer advertising business, including its new Optima Diet plan and portfolio of
products. The new U.S. advertising campaign will launch in January 2005, and the agency will also manage the diet company's U.S. public relations efforts. Slim-Fast's newest offerings represent the
most significant nutritional shift the brand has undertaken in its 25-year history.
