• USA Today, Wednesday, February 21, 2007 12:30 PM

Pizza Hut, Disney and CareerBuilder are all trying to tap into the latest marketing trend: getting consumers to create--and then share by e-mail with family and friends--videos about their products.

The winner of a Pizza Hut contest being announced today will become an honorary "VP of Pizza" and will get $25,000, free pizza for a year and the use of a car for the three-month job. Candidates enter by uploading videos to www.pizzahut.com/vpofpizza that proclaim their passion for Pizza Hut pizza.

The promotion launches just as Disney and CareerBuilder.com wrap up a video contest to be a theme park "cast member"--what Disney calls its park staff--for a day and get a four-day stay for four at Disneyland. Through Tuesday, consumers could submit video entries showing why they should get one of five park jobs, such as parade performer or pirate.

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