So why am I telling you this? Because opportunity is everywhere, especially in the nooks and crannies of the online world. Pew Internet Project's Broadband Adoption Report 2006 notes that there was a 46% increase in Hispanic (English-speaking) broadband adoption, from 28% in 2005 to 41% in 2006. Because 42% of the group have also done at least one of the following online: shared something they created themselves like a story or video, created their own Web page, worked on others' Web pages, or created a blog. Because according to estimates from Kagan, 3.4% of TV ad dollars in 2005 went to Hispanics, who accounted for 10.2% of TV households. Those numbers should rise to 4.2% of TV ad spend and 11.1% of TV households by 2009. Because this is simply a reachable, quantifiable, addressable and measurable market opportunity to leverage both traditional and advanced media technologies in ways that brand marketers haven't considered.

And for goodness sakes, stop thinking about the world as geographic regions. Remember, people, there are no boundaries online - a concept that global brands need to embrace as they try to reach emerging markets. Have you seen anything else that might be of interest to other readers? Why don't you tell me.