• New York Newsday, Thursday, February 22, 2007 11:30 AM

After hundreds of passengers were stranded and flights canceled in the wake of an ice storm, JetBlue Airways has printed a mea culpa in a handful of East Coast newspapers. "We are sorry and embarrassed," the full-page ad says. "But most of all, we are deeply sorry."

The ad then refers to the crisis that stalled JetBlue for nearly a week, following the Valentine's Day storm. The ad appeared in newspapers in New York, Boston and Washington, D.C., says Bryan Baldwin, a spokesman for the airline. In total, it will run in 15 cities and 20 newspapers. "From the outset, we've been very upfront about how we made a mistake during the past few days," Baldwin says. "We want to make sure our customers know that."

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