Walt Disney is teaming with couture bridal designer Kirstie Kelly to create a line of wedding gowns inspired by Cinderella, Snow White, Belle, Sleeping Beauty, Jasmine or Ariel. The dresses come
in high-shine satin with ball-gown skirts and make generous use of silver embroidery and crystal. They will cost from $1,100 to $3,000.
The gowns will go on sale in made-to-order at
bridal boutiques in North America in June. They are an effort by Disney to extend its line of princess paraphernalia to older consumers.
Created in 2001 when the company's
consumer-products division started packaging its female characters, Disney Princess has grown into a craze among little girls that is fast approaching annual sales of $3.5 billion from costumes,
dolls, bedroom furniture and other regalia.
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