Clairol, which was acquired by Procter & Gamble's consumer marketing division in 2000, has selected designs by New York City-based interactive marketing firm Abstract Edge for the revamped
clairol.com. Procter & Gamble is seeking to reposition the Clairol Web site to convey its leadership in beauty and hair color. The makeover marks the first complete retail Web site redesign since the
site was launched in 2001. IMC2 of Dallas will remain as IAOR for clairol.com, and will continue to build the new site based on the Abstract Edge design.