A
central point in Quigo's pitch to publishers is that it will let them keep control of their relationships with advertisers.
Although Quigo remains a small competitor -- with less than
10% of the contextual ad business --its growing success has apparently persuaded Google to change the way it sells the sponsored link ads.
In the next few months, Google's advertiser reports will begin listing the sites where each ad runs, says Kim Malone, director of online sales and operations for Google AdSense. Plus, advertisers will soon be able to bid on contextual ads on particular Web sites, rather than simply buying keywords that appeared across Google's entire network.
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