• Los Angeles Times, Monday, February 26, 2007 11:30 AM

Long after the women's movement prompted equality in playthings, girls are finally getting their own versions of the Matchbox toy race cars. They're pink or purple and sparkly and come with a tiny doll.

The company recently introduced its initial collection of 25 Polly Wheels -- cars driven by its Polly Pocket dolls -- at the American International Toy Fair in New York.

In the fall, Mattel will follow up with 25 more Polly cars, each with a color-coordinated scent: blueberry for blue, grape for purple and so on. Then, in time for the holidays, Mattel plans the ultimate melding of traditional boys' and girls' play with a track set for the Polly cars called "Race to the Mall."

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