• Business Week, Tuesday, February 27, 2007 11 AM

Apple has confirmed that its new Apple TV device will be delayed, although the company gives no explanation. The Web-based set-top box, code-named iTV, was officially unveiled by the computer giant at its Macworld conference on Jan. 9; it is designed to play content downloaded through Apple's iTunes media store on a TV set.

How delayed? "A few weeks longer than expected" is the official word from Apple, which had expected to ship the product by now. Most guess the device will hit stores by mid-March.

Why the delay? A regulatory snag is possible, meaning, Apple could be awaiting approval from the FCC before it moves the product. The FCC didn't comment, but the iTV device doesn't appear to be among the Apple products listed for its approval. Other possibilities include a component shortage (unlikely as the iTV device uses common parts) or a problem with the companies off-shore manufacturer.

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