P&G wants to heat up Pringles' 5% annual growth. It recently extended the brand of
chips stacked in cans into packages with a "Select" line of flavors, such as sun-dried tomato, cinnamon sweet potato and Szechuan barbecue.
Pringles joins Nestle candy and Dreyer's ice cream among the show's partners. FreemantleMedia, which co-produces and licenses "American Idol," said more partnership deals are in the works. P&G described the deal as a long-term partnership, with promotions continuing past the show finale, such as a Pringles receipts mail-in for "American Idol" school backpacks this summer.