Advertising spending for dating services is on the rise, per Nielsen Monitor-Plus, and online services are seeing a high growth rate. In 2004 (January-November), total U.S. media spending was $149
million; 2005 (January-November) total spending was $310 million; for January-November 2006, total spending was $430 million. In 2006, most dating-services companies spent their ad dollars on cable
TV, with $130.6 million in reported ad spending; the Net ranked second at $127.3 million; and spot TV was third with $75.1 million.