Beliefnet, Inc., the multi-faith spirituality media company and online community, named Tara McCaffrey its general manager, newsletters, effective immediately.
Formerly a marketing
executive with WebMD, McCaffrey will oversee all business-related activities for Beliefnet's 22 newsletters, which total 10 million subscribers and 17 million subscriptions.
As general manager,
McCaffrey will be responsible for achieving the company's newsletter revenue, profitability and traffic growth goals--which include marketing acquisition, retention and operations.