• March 2, 2007

GfK Custom Research North America announced Thursday that it has completed the integration of its companies in the United States and Canada into GfK Group, its international parent company. The realignment involved remapping based on sectors and practice areas, giving customers easier access and organization of the firm's products, including GfKRoper Reports, GfK Roper Poll and GfK Starch Communications print ad readership database. Among the new market sectors covered by GfK are GfK Automotive, GfK Consumer, GfK Financial Services, GfK Media & Communications and GfK Technology. Practice areas consist of GfK Roper Consulting, GfK Roper Public Affairs & Media, GfK Brand & Communications, GfK Customer Loyalty and GfK Qualitative & Ethnography as well as a Research Center of Excellence. --Erik Sass