Google last week cut a new deal to move more into real estate. The search giant is teaming up with real-estate engine Trulia to host more than 500,000 real-estate listings from real-estate giant
Realogy, whose holdings include Century 21, Coldwell Banker and ERA. Realogy has its own search engine; but now, current and future listings will also appear on Google's Google Base listings service,
as well as Trulia, one of the best real estate engines out there.
The partnership underscores the broader movement of today's corporations to find more distribution channels for their
products and services on the Web. For direct marketers, there's no greater distribution channel than Google; having its listings appear on the search king's Google Base service makes perfect business
sense, especially since shopping for a home online, as many can attest, can be a frustratingly limited experience. It also helps Google Base become a go-to site in a market it's been trying to break
into since its inception.
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