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MySpace Courts Big Media for Video Distribution

At the recent media conference hosted by Bear Sterns, Peter Levinsohn, president of Fox Interactive Media, the News Corp. entity that oversees MySpace, said the media giant is "in very active negotiations with all the media companies" to create a comprehensive video offering that would open TV content to tens of millions of Web users.

As we know through Google's experience with YouTube, "active negotiations" with big media firms could amount to nothing. Indeed, It's hard to fathom fiercely competitive big media companies giving over that kind of control to a major competitor.

However, the social network MySpace claims more than 90 million unique users per month, 60 million come from the U.S. To be sure, this is a bigger audience than YouTube, although most users don't primarily go to MySpace to consume video; the Google video site is generally considered to be the online video leader, with MySpace just behind it. In the past, GE's NBC Universal and Viacom considered starting their own YouTube competitor.

Read the whole story at The Hollywood Reporter »

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