American Airlines has created jobs for campus marketing interns at about 40 universities--including Yale, Harvard, Princeton and Stanford--as part of an expanding program to market itself to college
students.
At Yale, AA's intern will make about $12.50 an hour and "will organize product and brand-awareness campaigns, enroll students in the airline's AAdvantage rewards program and
market travel on the airline to groups of students and individuals," reports the Yale Daily News.
Other airlines have turned to campus marketing, too. JetBlue has marketed
heavily to college students in the Boston area--including a recent Harvard promotions in which the carrier gave away free flights to Harvard students willing to wear blue shirts and shout "Go Blue!"
Perhaps not coincidentally, Harvard's primary school color is crimson, while arch-rival Yale's is blue.
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