Commentary

Real Media Riffs - Thursday, Apr 22, 2004

  • by April 22, 2004
WHO'S THE NEXT RENETTA McCANN? DAVID VERKLIN? DAVID MARANS? - The really cool thing about having covered the media business so long is that the Riff got to know so many big shots before they shot up. We remember meeting a young Hal Riney & Partners media director by the name of David Verklin and pegging him as a "rising star" right off the bat. And we can recall spinning numbers with David Marans when he was still just a whipper snapper in the Y&R media department. We even knew Bob Flood before, well, the flood of new interactive TV platforms he's now charged with developing. And we even have a faint memory of paying a visit out to Leo Burnett's media department at the agency's just-christened Wacker Drive headquarters where a young McDonald's account media director by the name of Renetta McCann caught our attention.

Who's the next Renetta McCann? The next David Verklin, David Marans or Bob Flood? Frankly, our colleagues at MEDIA Magazine have got their eyes on a few young turks and plan to bring them to your attention real soon, but they'd also like to know what you think. Is there an up-and-comer in your midst? If so, take a minute and go to this link and nominate him or her, or pass it along and let them fill out this ballot for the 2004 edition of MEDIA's "Rising Stars" report. Results for both traditional and interactive media agency executives, including a profile, will be published in the June edition. Be sure to grab one before the HR folks and the recruiters gobble them all up

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