Around the Net

Divvio Launches, New Technology To Enhance Search

Hossein Eslambolchi, the man who literally overhauled AT&T's voice and data networks three years ago into a single Web-based entity, is developing a new technology that scours the Web for media and automatically brings it back to the user.

The startup, called Divvio, will search for audio, video and text on your favorite subjects, then bring them together, creating a personalized multimedia channel that's updated each time you sign on. Think RSS 2.0: It's like a page requesting New York Yankees content, which might start with spring training highlights, then pull in videotaped interviews and blog postings.

Divvio's technology is complex. Eslambolchi calls it ALIP, adaptive learning intelligence process. Over time, the technology learns how to solve name discrepancies, like Madonna the singer vs. the mother of Christ, through past requests. It's an ambitious goal--one that may prove to be too big, says Gartner vice president Mike McGuire. If the product doesn't work right out of the box (it launches next week), "it could get old very quickly," he said.

Read the whole story at Business Week »

Next story loading loading..