Nearly half--48%--of brand marketers plan to use social marketing tactics in the next year, compared to 38% who did so last year, according to new findings from Jupiter Research.
Advertiser adoption of social tactics will increase competition for attention on social sites among users who are engaged in intense social activity with their peers, according to Emily Riley, Jupiter
Research analyst and lead author of the report.
In addition to engaging brand advocates to involve social networkers, brand marketers must target interests and activities that attract frequent
networkers, and earn trust by mastering social networking flow, the report finds.
--Gavin O'Malley