Online ad network Undertone Networks Monday launched a search engine marketing and search engine optimization practice, dubbed Undertone Search.
Undertone's pay-per-click SEM
offering encompasses ads on all major search engines, including Google, Yahoo, MSN and Ask.com, and is a fully managed service with Undertone reps managing planning, keyword identification, bid
management, tracking and reporting.
The service aims to allow advertisers to manage their search and display campaigns as a cohesive unit.
The SEO part of the practice includes site
analysis, keyword development, page optimization, linking strategies, maintenance and performance tracking.
In September, Undertone began offering video ads through its network, which previously supported only display.