The Advertising Research Foundation (ARF) has tapped Peppercom as its new public relations agency with plans to launch a new, "aggressive communications campaign" to position the ARF as a
"forward-looking organization" providing information that helps marketers and advertisers. The campaign is aimed at generating greater awareness of the ARF among key trade and consumer media outlets.
A key goal is to build momentum leading up to the ARF's Re:think 2007 conference in April. Peppercom has a history of working for research organizations and represents TNS in the United States.
