• Promo, Tuesday, March 13, 2007 11:45 AM

Elaine Kolish--who spent 25 years at the Federal Trade Commission and has been head of its Division of Enforcement in the Bureau of Consumer Protection--is the new director of the Children's Food and Beverage Advertising Initiative. She joins the CBBB--a joint effort between 11 food companies and the Council of Better Business Bureaus--on March 19.

The participating CBBB companies are Cadbury Schweppes; Campbell Soup, Coca-Cola, General Mills, Hershey, Kellogg, Kraft Foods, Masterfoods, McDonald's, PepsiCo and Unilever. They will submit to Kolish specific plans on how their brands will follow the program's new guidelines, which were designed to tighten food marketers' self-regulation in order to avoid a crackdown by the FTC on advertising to kids.

Since 2005, Kolish has been a partner in the law firm Sonnenschein Nath and Rosenthal, where she counseled national advertisers on advertising and marketing compliance.

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