In a legal filing yesterday, Wal-Mart accused former marketing executives Julie Roehm and Sean Womack with extending their visits with Draft FCB to spend more personal time together and to promote
themselves to the agency as job candidates. It backed up its assertions with e-mail messages sent by Roehm and Womack--both married--from their work and private accounts.
Roehm "did
not merely fail to avoid conflicts of interest, she invited them," WalMart says. It says it did not originally intend to divulge the details of what it called Roehm's "flagrant personal and
professional misconduct," but that Roehm's suit against the company had forced its hand.
Roehm sued Wal-Mart for firing her shortly after her dismissal, asserting that the company had
not given a valid reason and owed her money. She yesterday denied Wal-Mart's accusations of an affair with Womack and said she had not had job discussions with Draft FCB. Womack did not return a call
for comment.
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