• Promo, Wednesday, March 21, 2007 2:21 PM

Silk Soymilk and Kashi teamed up for a recent breakfast promotion targeting office personnel to drive trials of the soymilk with Kashi Go Lean Crunch Cereal products.

Brand reps hit about 600 offices in Chicago, Los Angles and New York from Feb. 1 to March 9 with samples in hand. They surprised employees of PR firms, ad agencies, travel companies, law offices and service providers, among others, with free breakfast. The target was college-educated women ages 25-54 and others who are looking to make healthier food choices.

The reps handed out informational booklets about healthy lifestyles from Kashi and $1 coupons off a half-gallon of Silk Soymilk. In all, the agency distributed 250,000 samples of each product.

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