Most-Searched-For Brand In 2006? myspace

The social networking hub MySpace was the brand most searched for in 2006, based on a 52-week average of industry search terms (excluding porn) among all U.S. Web sites, according to competitive intelligence monitoring service Hitwise.

Wal-Mart, Target, and Bank of America were the only "real world" brands to crack the list, which Hitwise is now anointing "The Top 10 Searched for Brands" award.

Here's the complete list of Top 10 Searched for Brand Terms* (with spellings as reported by Hitwise):

1. myspace
2. ebay
3. yahoo
4. mapquest
5. craigslist
6. walmart
7. google
8. target
10. bank of america

*Data is based from sample of 10 million U.S. Internet users.



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