Calvin Klein will be the first global fragrance brand to launch in the virtual world of Second Life, with the new ck IN2U fragrances for him and her.
Residents and visitors to
Second Life will be able to visit the ck IN2U site on Avalon to pick up virtual bottles of the new ck fragrances, connect with other in-world virtual partners by spraying them with fizzing fragrance
bubbles to initiate dialogue--and use specially modified ck graffiti bottles to express themselves and whatever they or their friends are 'in 2'.
UK consumers who want a sniff of the real thing
will be able to click through to CKin2u.com to request a free 'real world' sample.