• December 5, 2003

New Paradigm Media has announced the launch of Seven Under, a magazine for black golf enthusiasts. Set to debut in spring 2004, the national, bimonthly title will highlight the lifestyles of high-profile African-American celebrities, business executives, athletes, and professional golfers.

"The African-American golfer spends well over $1 billion per year on golf-related goods and services, and is grossly underserved by both mainstream golf media and the overall golf industry," said New Paradigm president Jahmal Pullen in a press release.

The company notes that it will give a portion of its net income to organizations that support minority golf initiatives. It projects that Seven Under readers will be both well-educated (41% having graduate degrees) and affluent (64% earning at least $100,000 annually).