• Ad Age, Friday, March 23, 2007 11:15 AM

The head of a fringe group claims that as many as 80% of the V-chip ratings nets give to their programming are wrong. At least that what Tim Winter, president of the Parent's Television Council, said as part of a speech at the Association of National Advertisers' Forum in New York.

He says the inaccurate ratings are documented by a study his organization had conducted. In addition, they represent a "fraud by many of the broadcasters and the networks ... they rate (the programs) inaccurately and that way, the V-chip doesn't block the programming."

Further: "You're duped. Families are duped. And if the rating system is wrong, the V-chip can't work." The V-chip, at least in theory, allows parents to block content they consider inappropriate from any equipped TVs their children watch.

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