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On ABC, Sears Pays to Be Star of New Series (New York Times)
The ABC television network is making its biggest branded-entertainment deal to date, signing Sears, Roebuck & Company as the centerpiece sponsor of a reality series, "Extreme Makeover: Home Edition."
The deal, estimated to be costing Sears more than $1 million, includes the placement of products like Craftsman tools, Kenmore appliances and Lands' End home furnishings in each of the six episodes.
