Morton To Head Marketing At GE Commercial Finance

  • March 26, 2007
GE Commercial Finance has named Bob Morton to the position of CMO of its Global Media & Communications business. Morton succeeds Glenn Thomas, who has recently assumed the position of Chief Marketing Officer for GE Commercial Finance-Corporate Financial Services Europe.

In this new position, Morton will be responsible for driving GE-Global Media & Communications' business strategy, and for developing commercial and marketing initiatives. He will also spearhead the expansion of financial products and services that will fully meet the needs of the business unit's most critical asset--GE customers.

Morton was recently the chief marketing leader for GE Healthcare Financial Services, where he worked to bring new products to customers. He joined GE 10 years ago as a vice president of sales, asset securitization. Prior to GE, Morton gained more than 14 years of experience in the media and communications sector during his tenure at Barclays Capital.



Next story loading loading..