As general manager of the San Francisco and Los Angeles offices since 2004, Kinsella was responsible for overseeing all the agency's discipline areas, including analytics, strategy, delivery, media buying and creative campaigns for such clients as Visa, Singapore Airlines, Genentech, Sony, Williams-Sonoma and Westfield.
"Avenue A|Razorfish has seen tremendous change in the digital marketplace, and we continue to challenge ourselves as we find new ways to help our clients acquire and service their customers," said Kinsella in a statement. "I am very proud of our success to date and look forward to continuing our efforts across all the West regional offices."
"Colin's passion, teamwork and creativity exemplify all the core assets we value at Avenue A|Razorfish," said Clark Kokich, worldwide president. "After assessing both the external and internal talent pool, Colin emerged as the clear choice for the position of West region president--he's a trusted leader with our clients and internal teams."
Kinsella has more than 20 years of experience in traditional and online advertising. Prior to joining Avenue A|Razorfish, he led the creative, strategy and business-to-business efforts at QuinStreet, an online marketing and technology company.
Prior to that he was an executive vice president and a member of the leadership team at Foote Cone & Belding in San Francisco, and had stints at FCB London leading Europe, Africa and the Middle East as well as FCB Chicago, where he led major national brands such as AT&T, Coors, SC Johnson, and Gallo, among others.
In addition, he is Vice Chair for the Northern California American Association of Advertising Agencies (AAAA); Chairman of the AAAA Western Region Interactive and New Media Committee; and is an Advisor to the Board of Animated Speech, which produces software that builds speech and language skills for children with autism, hearing loss, apraxia and other language difficulties.
Kinsella will continue to report to Kokich.