A survey of 3,000 adults found that online research led to $180.7 billion in offline retail sales, 70% more than the $106.5 billion in direct online consumer spending, The Dieringer Group said today
in its latest American Interactive Consumer Survey. "The data confirm that the Internet's role as a consumer product information utility is much larger than its role as a direct selling medium," says
senior consultant Thomas E. Miller.
Read the whole story at InternetRetailer.com, October 6, 2004
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