What is Photobucket? The place where your photos live-the Web site is a kind of aggregator that allows you to link your photos to other
user-generated content sites, like a blog, a video sharing site, or a social networking profile. The most links go to MySpace; other biggies include Facebook, Xanga and Friendster.
So what's so special about Photobucket? "We're fad-proof," explains CEO Alex Welch. If MySpace becomes un-cool, users have their photos all in one bucket to splash onto the next social network. Because of this, the company depends on large social networks, without being tied to any particular one. "We focus very much on not being a community," Welch says. "We let the communities build around us."