Madison Avenue Takes On New Account: Brand USA

  • October 19, 2003
In a keynote during the Association of National Advertisers conference, Keith Reinhard, chairman of Onmicom's DDB unit, unveiled plans for a Task Force to Mobilize American Business for Public Diplomacy, an ad industry initiative to elevate the image of the U.S. brand overseas. "America is a good brand, but a brand that is losing friends around the world," he said, adding, "We believe this is a business issue." Separately, ANA president-CEO Bob Liodice outlines plans for a Center of Excellence for Marketing, an effort that will include six specific industry platforms including ways to optimize media management and integrated marketing communications.
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