Around the Net

Honda Pushes Safety In New Marketing Effort

Honda wants to join Volvo as an automaker best known for safety, so it's promoting it as an essential part of its public image. The campaign--known internally as "Safety for Everyone"-- is showing results, with some of the auto industry's best scores on government and insurance industry crash tests.

Honda is offering front and side-curtain air bags and antilock brakes on most of its offerings--from the smallest cars to trucks--emphasizing that buyers need not pay top dollar for such protection. It has also redesigned the frames of its vehicles to better spread out the impact of a crash. That redesign process will be mostly completed this fall across its lineup, when the newest version of its flagship Accord sedan reaches showrooms.

Eight of its vehicles can claim to be among the safest cars on the road, with five-star ratings from the National Highway Traffic Safety Administration in front and side crash tests. Those results exceed the ratings for General Motors, Chrysler, Toyota and even Volvo.



Read the whole story at The New York Times »

Next story loading loading..