Ben's travelogue also will urge listeners to log onto PhiladelphiaUSA.travel/ben to read
journal postings and watch online video reports of him partaking in the city's dining, activities and history. The $50,000 budget also includes on-air ads promoting Philadelphia travel packages, Web
mentions of "Ben approved" travel packages, and print ads in Gay Times monthly magazine.
More destinations--Chicago, Dallas, Pittsburgh, San Diego and Washington, D.C.--are billing themselves as gay friendly to tap a market that spends about $55 billion annually, according to Community Marketing Inc.