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Yahoo! Banks on Net-Ad Bounce (TheStreet.com)

  • , Friday, April 2, 2004 12 AM
Internet advertising looks like it will continue its recovery this year. And that's good news for Yahoo! The Internet bellwether, slated to report first-quarter results next Wednesday, started this week with a buy rating from American Technology Research, which cited a bullish outlook for Internet advertising, among other factors.

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