USA Today has named Susan Lavington senior vice president/marketing. Formerly vice president/consumer marketing, she will oversee all marketing efforts for the brand.
Lavington joined USA Today in 1999 as director of marketing for USAToday.com, where she was responsible for successfully growing the audience. Lavington also was in charge of research and
mobile product development.
In 2005, she was named vice president/consumer marketing for USA Today, responsible for developing the brand marketing strategy for all USA Today brands
in order to reach new customers and grow the business.