Commentary

Wednesday Widget Watch: MarketPerception

Wednesday Widget Watch looks at a new advertiser-sponsored widget weekly.

What It Is: MarketPerception is a stock prediction tool users can find when they look up a quote on MarketWatch.com.

Where It Is:http://www.marketwatch.com/quotes/quotes.aspx

What It Does: Users predict whether the stock will close higher or lower by the next trading day. After submitting their prediction, users see the aggregated community sentiment.

What It Features: Visitors can also look at the 10 stocks attracting the most predictions, the 10 with the most bullish forecasts, and the 10 with the most bearish outlook.

Who Sponsors: Launch sponsor is Fidelity Investments.

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About the Author

Laurie Petersen is a writer, editor, content strategist and event organizer based in Hoboken, NJ. She is a former executive editor of MediaPost and ADWEEK's Marketing Week.