• CNNMoney.com, Wednesday, April 4, 2007 10:45 AM

News Corp. is becoming more and more like Google in the big media world, in that the conglomerate is eating its competitors' lunch. With a huge thanks to "American Idol," News Corp. dominates TV. But it's also pulled ahead in the digital sphere, thanks to the purchase of MySpace owner Intermix Media in 2005, and now, the new online video venture with NBC Universal.

Analysts say the company owes its success (have a look at its stock price) to the vision of its founder and chairman Rupert Murdoch. "Strategically, Murdoch has been ahead of everybody," says Natexis Bleichroeder analyst Alan Gould.

David Joyce, an analyst with Miller Tabak & Co., believes the company will see a big boost in revenue and profits this year from Fox Interactive Media, its digital division, thanks in large part to MySpace's search partnership with Google. He doesn't think the NBC-U partnership will hinder that relationship, which greatly benefits both parties. By 2008, News Corp. president and COO Peter Chernin says that not only will Fox Interactive Media be profitable, its operating margins would be 20 percent.

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