• Ad Age, Thursday, April 5, 2007 11:15 AM

Miller Brewing Co. is searching for an agency to replace Crispin Porter & Bogusky, which resigned the beer behemoth's brewer's $100 million-plus account in March. The company says it has tapped consultant Joanne Davis to help with the review to be led internally by Deb Boyda, a former Ogilvy & Mather exec who is now the brewer's vice president,content.

Insiders says Miller has called on five agencies to pitch, including Y&R, Chicago; Mother, New York; and Saatchi & Saatchi. Miller already uses Publicis shops for media, promotions and digital. A decision should come by the middle of next month.

The review entails both the Miller Lite and Miller High Life brands, both of which were handled by Crispin until the agency quit. The two accounts could be in the same shop or split up.

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