• Promo, Thursday, April 5, 2007 11:30 AM

Scholastic and Target Stores will launch a four-month program called Scholastic Summer Reading Buzz! next month that aims to get millions of kids to read at least four books over the summer. It will have a dedicated Web site -- Scholastic.com/SummerReading -- as well as classroom materials and a sweepstakes awarding a family trip to Orlando.

Kids register at the site, then log in book titles each time they finish reading one. For every four books read, Scholastic will donate one book to Reading is Fundamental, which will distribute the books to underprivileged kids. The site also invites kids to submit reviews and "buzz" about the books they've enjoyed.

At the same time, teachers in 250,000 classrooms will get Reading Buzz materials, including book logs that kids take home to keep track of their reading offline. The classroom kits also include age-appropriate books and a $1 coupon for children's books at Target.

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