- Adweek, Friday, April 6, 2007 12 PM
NBC Universal wants to expand its reach -- across the world. On Wednesday, the network revealed ambitious plans to launch 20 additional local television channels in 23 countries in Europe, Asia and
Latin America. The goal is to more than double revenue by 2010, per NBC Universal international president Peter Smith.
"We look to markets with growing digital subscriber bases,
emerging pay television consumption, new platforms and new technologies," Smith said. The effort begins with Sci Fi in Latin America and Sci Fi and 13th Street in the Netherlands. The plan is part of
NBCU CEO Jeff Zucker's pledge to make international growth a priority.
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